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StringTheory

Digital out of home, matched by audience

Your audience has
screens waiting
for you.

String Theory finds the cafés, gyms and stores your audience already visits, then puts your video on every screen in them — scheduled, published and measured end to end.

Start a campaign

Built for the places people actually go.

Every screen in the network sits inside a venue your audience already visits. Pick a context and see what is available.

A campaign playing on a display above the counter in a neighbourhood café

Cafés

Morning and lunch rushes, when the audience is waiting rather than browsing.

Audience
Commuters and remote workers
Screens
1,420
A campaign playing on a display across the training floor of a gym

Gyms

Evening peaks and weekend mornings, alongside training rather than against it.

Audience
Active professionals, 25 to 40
Screens
850
A campaign playing on a display inside an apparel store

Apparel

Full trading hours, timed to weekend footfall when baskets are largest.

Audience
Shoppers and browsers
Screens
2,100
A campaign playing on a display in a footwear store

Footwear

Drop windows and launch weekends, where the audience is already deciding.

Audience
Footwear buyers and Gen Z
Screens
960

Every location is vetted for sightlines, dwell time and footfall before it joins the network.

Start a campaign

Live in an afternoon, not a quarter.

Upload once. We handle everything after that.

  • One upload, every screen

    Your master file is adapted to the formats the whole network plays. No per-venue exports, no broken playback.

  • Nothing runs unverified

    Creative is checked before it reaches a display, so a campaign never goes live in a broken state.

  • Additions join in flight

    Extend a running campaign to new locations without re-sending creative or restarting the schedule.

Start a campaign

summer_drink_30s.mp4

Café network · 1,420 screens selected

Publishing

  1. Creative received

    Done

    Your master file is accepted and locked for this campaign.

  2. Approved for every screen

    Done

    Checked against the formats each display in the network plays.

  3. Scheduled

    Done

    Placed in the venue’s daypart, ready to run at the right hour.

  4. Live

    Complete

    Playing across the locations you selected, and reported back per screen.

Locations
4
Dayparts
Set
Reporting
Per screen

Real people. Real places.

Describe who you are trying to reach. We surface the venues whose footfall already looks like your audience — then you choose which ones to run in.

  1. Third Wave Coffee

    Indiranagar, Bengaluru

    250–400 people a day

  2. Blue Tokai Coffee

    Indiranagar, Bengaluru

    300–450 people a day

  3. Arbor Bistro

    Koramangala, Bengaluru

    200–350 people a day

Where you are in the funnel, this is the shortlist — the three locations we would put a café campaign in first.

Explore locations
A campaign playing on a display above the counter in a neighbourhood café

Cafés

3 shortlisted locations

Bengaluru

Everything between the upload and the audience.

Screen advertising is not hard because of the creative. It is hard because of everything that has to happen to that creative after you hand it over — and that is the part we take on.

Start a campaign

  1. You send the file once

    Uploads resume if a connection drops, so a large master file never has to be sent twice. That is the whole of your side of the job.

  2. We prepare it for every screen

    One master is adapted to every display format in the network and checked before it goes live, so a campaign never runs in a broken state.

  3. It is scheduled the way the venue actually runs

    Dayparts and time windows are set per location — breakfast at cafés, evenings at gyms, weekends in retail — because the same screen is worth something different at 8am and 9pm.

  4. Everyone sees only their own

    Role-based access keeps brand teams inside their own campaigns while admins see the whole network, so a large roster of clients does not become a spreadsheet.

  5. You find out what worked

    Performance by venue, not just in aggregate, so budget moves toward the locations that are actually earning it instead of staying where it was set.

  6. And you can prove it ran

    Every change and deployment is recorded, so what ran, where and when can be reconstructed without asking anyone to remember.

Priced by the rooms you rent.

You pay for verified locations and screen time. Preparing, delivering and reporting on your creative are included at every tier.

Single venue

From $180per location / month

For one brand testing a single type of venue.

  • Up to 5 locations
  • Creative prepared for every screen
  • Daypart scheduling
  • Reporting by location
Start with one venue

Network

Most chosen

From $640per month

For brands running across several venue types at once.

  • Up to 60 locations
  • Audience-matched venue discovery
  • Role-based brand and admin access
  • Per-location reach and frequency
  • Full deployment history
Start a campaign

Enterprise

Customannual agreement

For networks with their own screens and governance needs.

  • Unlimited locations
  • Bring your own display hardware
  • Custom audience segments
  • Reserved publishing capacity
  • SLA and priority support
Talk to sales

Indicative pricing for planning. Final quotes depend on venue mix, screen count and duration.

Ready when you are

Put your video where your audience already is.

Pick an audience, see the screens, deploy in an afternoon. No hardware to install, no media buyer required.

Start a campaignTalk to sales
  • No hardware to install
  • No minimum term on single venues
  • Live in an afternoon